Nui Loa, the 6th full-length album by I Am Hologram, feels like an open letter scrawled on the margins of a fading memory—spontaneous, unvarnished, and alive with imperfection. Recorded live in Phoenix, Arizona, just two weeks after a head-on car accident, the album captures the fleeting nature of creation. Every loop, beat, and melody is conjured in the moment, a testament to instinct and persistence.

The journey begins with "March of the Menehune," a quiet invocation that invites introspection before the horizon breaks open with tracks like "There’s Something in the Sky" and "Dead Samurai Mourn the Moon." These songs drift between the familiar and the surreal, tracing the edges of what we hold onto and what we let slip away. The final track, "Members Only," stretches across 15 minutes of shifting atmospheres, an elegy to the fractured beauty of endurance.

Visually, the album’s accompanying videos extend its dreamlike qualities into stark, poetic narratives. "There’s Something in the Sky" overlays its spectral melody with archival footage of the 1906 San Francisco earthquake, an unsettling reminder of the fragility beneath permanence. "Khaleesi," nodding to Game of Thrones, unfolds against an animated portrayal of the Lusitania’s sinking, blending tragedy with a quiet sense of awe. "Members Only" juxtaposes its sprawling soundscape with the stark simplicity of scenes from the 1903 film The Great Train Robbery, turning history into a shadowy backdrop for improvisation.

Available on Spotify and Bandcamp, Nui Loa doesn’t strive for perfection—it thrives in the spaces between the planned and the unexpected. It offers listeners a fleeting glimpse of something both deeply personal and profoundly universal, lingering like smoke from a fire just extinguished.