The Road To Roswell
Today, at 12:27pm The 1227 Tap Room in Phoenix, Arizona, serves the very first pint of I Am Hologram’s Blood Orange Hazy IPA. Made in collaboration with Bone Haus Brewing, The Road To Roswell is the flagship beer for their signature music series.
In a few weeks, when the cans are ready, you will be able to download a brand new I Am Hologram tune from a QR Code that will be printed on each can. The Road To Roswell is an 8 minute psychedelic odyssey that was recorded live, last week at The 1227 Tap Room.
Artist Mikel Whelan created the can art based off of a crude drawing I Am Hologram created inspired by the long desolate highway that separates Roswell, New Mexico from West Texas. Keith Chapman, owner of Bone Haus, designed the rest which includes the lyrics & a short bio.
Tonight, Kevin Wayne Gruen kicks off the festivities at 7pm w/ We Are Hologram performing the first of 2 sets at 8:30pm. It will be 1 of 2 final performances for Richard Nihil this weekend before he leaves Arizona for a few months. Jared Michael from Chrome Rhino will also be joining them at the end of their first set on Keyboards. Click on the pic below to go to the FB event. You will not want to miss this show.
