The first keg of I Am Hologram’s Blood Orange Hazy IPA called The Road To Roswell will be tapped on Friday the 13th at 12:27pm at The 1227 Tap Room in Phoenix, Arizona today. Made in collaboration with Bone Haus Brewing, The Road To Roswell is the flagship beer for their signature music series which will feature exclusive tracks by artists via a QR Code on the can.

The story of behind Rejecting The Program as told by the weirdo who lived it. From magick mushrooms to being the subject of a conspiracy video on YouTube, find out more about I Am Hologram’s debut album.